driving revenue for high-growth tech and nonprofits on paid social
trusted by
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Google
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YouTube
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Gemini
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Sunday Ticket
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Android
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Chrome
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T-Mobile
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Waymo
A USC graduate and 15 year industry veteran, Blair spent more than 10 years at meta, leading innovative tech brands and successfully launching and growing new business units including Gemini, Waymo and YouTube Sunday Ticket.
Blair built a best-in-class partnership with Google over the 5 years she led their partnership (2020-2025). Google was struggling to “win” in paid social. With Blair’s leadership, their performance improved 10x, going from 7% success to 70%+. The strong performance gains were all grounded in trusted executive partnership, deep creative collaboration, and strong media best practices.
now blair operates at the intersection of passion and impact.
In the summer of 2025 she decided to devote herself full time to reproductive rights as the Director of Communications & Development at The Pro-Voice Project, an Idaho-based nonprofit that reduces abortion stigma in rural areas through storytelling and creating spaces for honest community dialogue.
Now, Blair is thrilled her to apply her experience growing brands on Paid Social to support the leaders who are changing the world for the better; from high growth tech businesses who are building responsible tech that will disrupt industries and even playing fields, to nonprofits that are doing the necessary work to protect and give a voice to all.
Blair is committed to helping the next generation of leaders grow through data-backed marketing that actually works.
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Follow The wild beckons
Check out Blair’s Substack for more on her story; from Meta, to abortion advocacy, to starting her own consultancy and explorations in poetry.
Get in Touch
Whether you have a question, an idea, or just want to say hello, feel free to reach out—I’m here to help.
